« Freeloader – A few ‘unboxed’ pics | Main | A quickie update »

Mac purchase - Coming to a home near you...eventually

Am I being too naive in expecting that my soon to be delivered (hopefully) Mac Mini would have shipped from somewhere here in the UK? I must be because a quick input of my order ref. number on apecode (a great place for getting a lot more tracking info than even Apple themselves offer) dutifuly informs me that my precious package, having now finally hit British shores, has worked its merry way across mainland Europe having originated from the Czech Republic.

Macmini_cargo Ok so I'm well aware that all computers more or less originate from distant shores anyway (more often than not the Far East) but I find it somewhat disturbing that each and every Apple order is individually shipped. Given the popularity of Apple merchandise, maybe that isn't a problem. Although I've got an image in my mind of my poor lil Mac rattling around on its lonesome in the cargo hold of a plane I'm perhaps way off the mark and in fact every shipment that leaves Apple's distribution centres does so en-masse with cargo containers packed to the gunnels. At least that's what I hope is the reality.

Of course the more cynical among you may think I'm only venting because my eagerly anticipated order is taking so long to get  to me. Well I'd be lying if I said it wasn't, at least a little bit, but mainly I'm venting because I've got this overbearing sense of guilt that all of this environmental damage due to shipping is being caused on my account. I'm just thankful that  Greenpeace are continuing their concerted efforts to encourage Apple to turn their operation a lot greener. Although  Greenpeace's campaign is primarily targetted on Apple's manufacturing processes, one can only hope that the knock effect, if successful, will also see a change to the greener for Apple's logistical policy too.      


TrackBack URL for this entry:

Listed below are links to weblogs that reference Mac purchase - Coming to a home near you...eventually:


Post a comment