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Sony Reader: UK Launch on 4th September

Readerhands_250 No sooner had I finished bemoaning the lack of ereaders coming to the UK, when an interesting email dropped into my mailbox from Waterstones, inviting me to pre-order the Sony PRS-505 reader which..wait for it...launches on 4th September. Yahoo! This is great news on its own (remember it came out top in the Gadget Show 'road test'), but the even better news is the retail price - a very reasonable £199 (which is almost half the price of the iLiad!!). Unlike Borders, with the iRex iLiad, I don't think Waterstones have an exclusive on selling the Sony Reader in the UK (?) so we may, or may not, see the UK price being shaved off slightly in the months to come. Edit: It appears, aside from 'selected electrical shops' and Sony themselves, that Waterstones is the only 'bookshop' distributor for the PRS-505 in the UK. This is heading for a nice retailer head-to-head ereader competition with Amazon and their Kindle (when it finally arrives on British shores), Borders with their exclusivity with the iLiad, and now Waterstones with the Sony :o).

Going back to the pre-order invitation from Waterstones though, and I want to make it clear that this invitation isn't solely open to me (I just subscribe to their loyalty cardholder newsletter). So if you're interested in pre-ordering the Sony PRS-505 ereader for yourself, then get along to Waterstones and get that pre-order in ASAP.

Now, how to raise £199 quickly? :o)

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Thanks for sharing. Looks like a great product. I'm going to see if it's already available in the states.

Dagny
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Me again! As far as I can see this is the same model that ships in the states for the equivalent of £50 less. So if I find myself in a Sony Store on my travels I may get the credit card out.

The one piece of info I haven't been able to find out is - how much are the UK eBooks? The Waterstones site only mentions the reader. i don't want to buy one if the books themselves are extortionately priced as they are in the US. (Looks like an ebook is just $3 less than a 'real' one!)

Yeah Waterstones seem to be keeping their ebook pricing under wraps (probably so they can snag as many pre-orders as they can for the reader first). Sadly I would imagine them only being a fraction less. If they cheaper than that then Waterstones would be extolling the money saving benefits more. Their marketing pitch seems more centred on the reader's portability and the amount of books that can be carried at any one time.

But how much are books going to be for the reader? This is a major problem with Waterstone's PR campaign (or total lack of one, anyway). Makes me wonder whether or not the costs for content are going to be as high as the physical books...

Stefan - I couldn't agree with you more. Waterstones are keeping their cards *very* close to their chest on book pricing. My guess, just as you state, is they aren't going to be much cheaper than their physical counterpart. We'll find out in a couple of days

Waterstones pricing is somewhat expensive, so I've been turning to other sources - I really like BooksOnBoard's (http://www.booksonboard.com) selection and prices. I'm excited about the Sony reader though... I've had it for 2 weeks and can't imagine life without it!

Waterstones pricing is somewhat expensive, so I've been turning to other sources - I really like BooksOnBoard's (http://www.booksonboard.com) selection and prices. I'm excited about the Sony reader though... I've had it for 2 weeks and can't imagine life without it!

Waterstones pricing is somewhat expensive, so I've been turning to other sources - I really like BooksOnBoard's (http://www.booksonboard.com) selection and prices. I'm excited about the Sony reader though... I've had it for 2 weeks and can't imagine life without it!

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